Case Study: Handyman SEO Success

Client Overview: Local Handyman Business

Boulder Handyman LLC is a community-focused home improvement business dedicated to creating joyful, safe, and lasting home spaces. Their commitment to personalized, high-quality craftsmanship has earned them a solid local reputation. However, to continue growing their business and reaching new clients, they needed a stronger online presence through enhanced SEO and lead generation strategies.

Challenge: Overcoming SEO Gaps and Driving Organic Traffic

Boulder Handyman LLC faced several SEO challenges that hindered their website's ability to attract more organic traffic and convert visitors into customers. While the business name itself offered an implicit advantage in local search for "Boulder Handyman," their website lacked key SEO fundamentals.

Missing or non-optimal H1 tags, meta descriptions, and service-specific keywords limited their visibility in broader search queries. Additionally, they were lacking a structured approach to capturing client reviews for their Google Business Profile, an essential requirement for local SEO rankings.

The primary goal was to correct these SEO issues and create a solid foundation for increased organic traffic and lead generation, focusing on long-term growth.

Solution: Comprehensive SEO Overhaul and Strategic Content Development

Lotus Grove Marketing partnered with Boulder Handyman LLC to address these SEO gaps and implement a strategy to not only improve search engine rankings but also drive sustainable lead generation. This multi-faceted approach involved technical SEO optimization, content creation, and strategic partnerships.

Key enhancements included:

• Technical SEO Improvements: We revamped the site’s on-page SEO, optimizing H1 tags, meta descriptions, and more to better align with search engine best practices. This gave the site the technical foundation it needed to compete effectively in local search.

• Targeted Service Pages: We developed individual pages for each service they offer (e.g., kitchen, bathroom, garage, etc.), which allowed search engines to better categorize and rank the site for a broader set of relevant keywords.

• Location-Specific Pages: Separate pages were created for major target areas such as Boulder, Niwot, and Longmont. These location-based pages were key to increasing visibility for searches related to handyman services across multiple cities.

• Google Business Profile Reviews: We developed a process for consistently increasing their 5-star customer reviews, helping the business build credibility and trust with potential clients. This strategy also contributed to stronger local search rankings and overall visibility.

• Strategic Partnership Pages: To extend the business’s reach, we began working on a partnership strategy, focusing on collaborations with other local businesses like real estate agents, property management companies, and contractors. These partnerships are designed to expand their customer base while creating separate web pages targeting strategic keywords related to these industries.

• Blog Creation for Long-Term SEO Growth: We are establishing a blog focused on providing helpful, keyword-optimized content related to home improvement, repairs, and safety. This ongoing content strategy will ensure that the website continues to rank well for a variety of strategic keywords, keeping the business relevant and visible to new customers.

Results: 30% Lead Increase and Strong SEO Growth

Within just three months, Boulder Handyman LLC experienced significant results:

• Top Search Rankings: The business achieved a #1.9 position for the key phrase “Boulder Handyman,” due in part to their name but also as a result of strategic SEO improvements. Additionally, rankings improved across other service-related keywords, enhancing their visibility in a range of local searches.

• Top 5 Google Business Profile: Through improvements to their Google Business Profile and a focus on growing reviews, Boulder Handyman LLC achieved top 5 visibility for “Boulder Handyman” in local business listings.

• 30% Increase in Leads: These SEO efforts, along with improvements in user experience, led to a 30% increase in quote requests within three months, driving more projects and revenue.

Conclusion: Holistic SEO Strategy for Sustainable Business Growth

At Lotus Grove Marketing, we understand that successful SEO is about more than just rankings—it’s about building a foundation for long-term growth. By addressing key technical SEO gaps, expanding service-specific and location-based content, and establishing strategic partnerships, we helped Boulder Handyman LLC not only increase their traffic but also grow their lead generation significantly.

Ready to enhance your business’s SEO and drive long-term growth? Contact us to see how we can create a custom strategy tailored to your goals.